Your business probably has a website, Twitter account and Facebook page, but does it need a podcast? Consumers enjoy podcasts because it gives them alternative and more convenient ways to consume content, says De...read more
I am a big believer that marketing is a spectator sport. We can learn a lot from each other's brand activities in the marketplace. When it comes to brands that give us a lot to learn from lately, J.C. Penney offers ...read more