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Information, Inspiration and Education

Our development programs empower professionals like you with the knowledge, insight and skills they need to advance their career and development goals

Featured Programs

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HADAFI Women’s Entrepreneurship
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Arab Mobile App Challenge
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SME Evolution Program
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Pharmacy 360° Program

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  • About Us
    About Us
    Potential brings together people, businesses and ideas from around the world, in order to transform individuals and organizations through professional development. A pioneer in educational technology and a leading provider for life-long learning across emerging markets, Potential has empowered hundreds of thousands of individuals and companies from over 31 different countries to perform at their very best.