Blog

How To Move Quickly From Selling Features to Providing Benefits and Delivering Value

By |March 17th, 2015|

One of the most fundamental skills required to be successful in business sales, is the ability to move the sales pitch from a generic discussion about features and price, to a mutual conversation about providing benefits and delivering value. Making this transition successfully enables sales and marketing professionals to appeal to the individual and […]

Why Sponsor Training And Development Programs?

By |March 17th, 2015|

Sponsorship of training and development programs can be one of the most effective and successful ways of marketing your business to a targeted, professional group of potential customers. Sponsoring a development course can deliver high quality leads, high value clients, and one of the best returns you’re likely to achieve for any marketing investment. […]

3 Reasons Why Education Is the New B2B Lead Generation Tool

By |March 17th, 2015|

No matter what type of business you have, you’re bound to think it’s great because you fully understand what you’re offering. But at the top of your marketing funnel, your prospects know little or nothing about you and can’t make the same connections to what you’re offering because they don’t live and breathe your […]

5 Mother’s Day Marketing Ideas

By |March 10th, 2015|

Mother’s Day is one of the busiest spending seasons around the world, where fathers/husbands, sons and daughters go in search of unique gifts that say “I love you” to the special women in their lives, but also savvy business owners ride the publicity wave, and seize the perfect opportunity to fill up their coffers […]

Top 5 HR Mistakes That Will Cost You Business Money

By |March 6th, 2015|

In today’s fast-paced and ever-changing world, small business owners, who are super busy exerting every possible effort to grow their businesses, barely have the time to manage all of the other responsibilities that accompany owning a business, and find it challenging to manage their people in a proper manner, stay in compliance, and keep […]

5 Ways to Become a Better Manager

By |March 6th, 2015|

A manager, in simple terms, is someone who plans, organizes, staffs, directs, and controls an organization, and exerts every possible effort to coordinate the efforts of its people, for the purpose of making best use of available human, financial, technological, and natural resources, and attaining objectives and goals in the most efficient and effective […]

5 Essential Leadership Lessons for Women Entrepreneurs

By |March 6th, 2015|

A leader, in simple terms, is someone who is capable of organizing, guiding, instructing, and directing, a group of individuals, by means of communicating a shared vision, provoking action and progress, nurturing team spirit, encouraging teamwork, while paying close attention to each individual, with the objective of attaining a key result or a group […]

5 New Year’s Resolutions for Small Business Owners and Entrepreneurs

By |March 6th, 2015|

A new year is a fresh start for every business, and the ideal time to take stock of what went well in the past year, and what can be improved on in the next. Amidst all new year celebrations and holiday networking, successful small business owners and entrepreneurs allocate some quality time to analyse […]

Potential.com Announces Hadafi Women’s Entrepreneurship Program Winners

By |March 2nd, 2015|

After months of competition, three Dubai entrepreneurs emerged victorious in season 3 of the Hadafi Women’s Entrepreneurship Program, founded by Potential.com, the leading provider of blended learning solutions across the Middle East and North Africa.

The winners were chosen from a shortlist of 14 projects by an independent judging panel following individual pitching and Q&A […]

Potential.com Announces Hadafi Women’s Entrepreneurship Program Finalists

By |February 26th, 2015|

Today, Potential.com in association with PepsiCo announced the top 15 women entrepreneurs from across the UAE who will advance to the Hadafi finals, where each finalist will present a pitch on their business model, key achievements and future growth to an expert panel of judges consisting of angel investors, leading entrepreneurs, and industry experts […]