Potential.com is an innovative social enterprise that supports job creation by enhancing business skills of individuals helping them startup, expand their businesses or enhance their corporate career through pragmatic learning programs delivered in the form of Massive Online Open Courseware (MOOC).

Potential.com has pioneered the innovative Next Generation Performance framework for DEVELOPING STARS, whether Individual Entrepreneurs, Large Organizations or employees within businesses. Founded in 2005 with headquarters in Dubai and team locations across the world, Potential.com is supporting thousands of individuals and hundreds of corporations to kick-start their businesses, improve their performance, boost sales, improve customer service performance, innovate, expand and develop their Next Generation Leaders. Some examples of the leading corporations are The Abu Dhabi Chamber of Commerce, Doha Bank, Dell, Du, Belkin, HP, and Saudi Telecom.