Nobody is lucky unless they deserve it; famous Roman philosopher, Seneca, states that luck is what happens when preparation meets opportunity. Small and Medium Enterprises usually look towards successful entrepreneurs or firms and think that this person was in the right place at the right time but that is not...

Sea freight and air freight are mostly used for shipping products to distant markets, while rail freight, and road freight, are more common within a domestic market to get products to different cities. – So how can you assess your exporting readiness? – Understand the importance of exporting to your business...

“Exporting” means shipping goods/services out of the port of a country, by a domestic seller referred to as an “exporter”, to an overseas-based buyer referred to as an “importer”. Deemed export means supplying goods/services to another entity, while physical export refers to shipping goods/services out of the country. – So...

“Franchising” means working for yourself, but not by yourself! Thus, the success of a brand reckons upon the ongoing partnership between the Franchisor and the Franchisee. – So what are the major types of franchises available, and which option suits you best? – Examine the distinct types of franchises: 1)...

“Franchising” is a form of business where the Franchiser, who owns a trademark, good and/or service, authorizes the Franchisee to invest, market and/or distribute this trademark, good and/or service, for a specific period of time, in exchange for a specified payment structure. – So how can you determine whether franchising...

In simple terms, pricing is the process of determining what a business will receive in exchange for its goods and/or services. Pricing decisions should be based, not only on what is necessary to recover business costs or match competitors, but also on the customer’s perception of what the good or...

Intellectual property (IP) is a legal concept that refers to creations of the mind: inventions, literary and artistic works, symbols, names, images, and designs used in commerce, for which exclusive rights are recognized! Divided into two categories, IP includes industrial property and copyright. – So why is it important to...

Effective channels of distribution make the right quantities of the right product(s) available in the right place(s) at the right time(s) to satisfy target customers, while reducing the costs of marketing and acquiring the product(s). – So how can you successfully design and manage your distribution channels? – Design marketing...

Quality management is, by definition, the process of planning, controlling, assuring, and improving quality; both in business operations and productivity, with the objective of achieving and maintaining a desired level of excellence within a business, eliminating errors, and increasing profits. – So how can you efficiently streamline your business processes...

The term “financial management” refers to the science of money management, which entails planning for the future of a business enterprise, includes the administration and maintenance of financial resources at disposal, and covers the process of identifying and managing risks. – So how can you ameliorate the financial health of...