Sales might be considered an easy job for someone who can speak in flow but it is much more than that. Talking would generate the customer base for the first sale but the quality of service and transparency will generate recurring sales for the business. It can only be generated...

Branding is just not your logo but much more than that. Branding is everything you do related to your business; ranging from your logo design, website, social media presence to face-to-face customer interaction and after-sale service. Small and Medium Enterprises usually ignore the importance of branding because they are mostly...

Small and Medium Enterprises (SMEs) as the name suggests operate on a smaller level and thus are always short on budgets for carrying out the business activities. Hiring talented people as the business grows becomes a great challenge as the budget constraints hinder in attracting top talent. So what should...

Nobody is lucky unless they deserve it; famous Roman philosopher, Seneca, states that luck is what happens when preparation meets opportunity. Small and Medium Enterprises usually look towards successful entrepreneurs or firms and think that this person was in the right place at the right time but that is not...

Sea freight and air freight are mostly used for shipping products to distant markets, while rail freight, and road freight, are more common within a domestic market to get products to different cities. – So how can you assess your exporting readiness? – Understand the importance of exporting to your business...

“Exporting” means shipping goods/services out of the port of a country, by a domestic seller referred to as an “exporter”, to an overseas-based buyer referred to as an “importer”. Deemed export means supplying goods/services to another entity, while physical export refers to shipping goods/services out of the country. – So...

“Franchising” means working for yourself, but not by yourself! Thus, the success of a brand reckons upon the ongoing partnership between the Franchisor and the Franchisee. – So what are the major types of franchises available, and which option suits you best? – Examine the distinct types of franchises: 1)...

“Franchising” is a form of business where the Franchiser, who owns a trademark, good and/or service, authorizes the Franchisee to invest, market and/or distribute this trademark, good and/or service, for a specific period of time, in exchange for a specified payment structure. – So how can you determine whether franchising...

In simple terms, pricing is the process of determining what a business will receive in exchange for its goods and/or services. Pricing decisions should be based, not only on what is necessary to recover business costs or match competitors, but also on the customer’s perception of what the good or...

Intellectual property (IP) is a legal concept that refers to creations of the mind: inventions, literary and artistic works, symbols, names, images, and designs used in commerce, for which exclusive rights are recognized! Divided into two categories, IP includes industrial property and copyright. – So why is it important to...