Potential.com develops STARS, by providing practical life-long learning programs to graduates, executives and entrepreneurs. A pioneer in educational technology “EdTech” and a leading provider of innovative learning solutions across emerging markets, Potential.com empowers millions of individuals, and companies to perform at their very best.

What do we do?

We Educate, Empower and Engage – developing stars in the process

Why do we do it?

To help people prosper by having the freedom to pursue their passion and realize their full potential

How do we do it?

Through innovative lifelong learning programs that help individuals prepare for, start, or further develop their career or business



Hundreds of corporates including the likes of Google, Microsoft, intel, PepsiCo, HSBC, Visa have trusted Potential.com to provide them with more revenue or cost saving opportunities. Hundreds of government bodies around emerging markets including the likes Khalifa Fund,

ictQatar, KACST, Ministry of Youth – Kuwait, have trusted Potential.com to identify and empower their top talents. Millions of users have benefited from Potential.com’s free development content to help improve their business impact and economically empower them.

Launching coaching services in 2005 as the third pillar of our consulting and training activities to deliver on end to end business objectives. This would make us accountable for the application of learning and go beyond the training KPIs of the day.

Developing the Next Generation Business (NGB) Framework before the financial crises in 2007 to guide businesses to create what Professor Michael Porter later termed as “Shared Value” and look beyond the pure top and bottom lines.

Launching in 2009 our first MOOC (Massive Online Open Courseware) targeting entrepreneurs by providing them with free blended learning programs to help them startup and expand their

businesses. The programs reached over 50 countries with hundreds of thousands of beneficiaries

In 2012, we started using Educational Content as a Marketing tool for organisations to raise awareness in the public, develop and showcase talent. These services would be used for Lead Generation or Corporate Social Responsibility (CSR) objectives

In 2015, we launched our Education Technology (EdTech) courses that provide efficient and practical learning tracks customised to the input and needs of each of the millions of learners. This is what we believe is the future of learning and builds on the “Flipped Learning” model that was popularised by Khan Academy



Women’s Entrepreneurship
Development Program

Small and Medium Enterprise
Evolution Program

An IoT competition for
the MENA region

Youth and Women development program

Empowering Libyan Entrepreneurs

Program for SMEs and Entrepreneurs

This Is Our Team

Shadi Banna


" Reach for the Stars"


Supporting people in realizing their business and personal Potential.

Areas of Expertise

Startup, Strategy, Sales & Edtech

Monika Papadopoulos

Community Relations Manager

Dubai, UAE
"Impacting individuals can impact societies and can change the world!"


Helping Corporates Reach their CSR Objectives through Sustainable Educational Development Programs.

Areas of Expertise

Project Management, Business Development, Women Entrepreneurship, Women Empowerment & CSR

Shada Wehbe

Digital Communications Manager

Beirut, Lebanon
"Opportunities don't happen. You create them"


Helping international clients bring the full potential of digital marketing to develop their business

Areas of Expertise

Social Media Planning, Content Marketing, Project Management, Digital Strategy Consulting & Data Analysis

Hani Hamdan

Head of Digital

Beirut, Lebanon
"The more knowledge I receive, I become more confident that I know nothing"


Telecom training & consulting / 19 years

Areas of Expertise

Strategic Planning & Execution, Global Training in Leadership, Customer Service, Telecommunications & Sales

John Katsabanis

Head of Marketing

Dubai, UAE
"Creativity is intelligence having fun! Don’t be afraid to dream big and get your hands dirty."


Highly driven marketing guru

Areas of Expertise

Besides telling great stories about brands & the people behind them, you’ll find John at the frontier of marketing & technology

Raneen Jamaledine

Project Manager

Beirut, Lebanon
"Ask, Believe, Receive "


Working on different entrepreneurship & educational programs

Areas of Expertise

Project Management, Team Leadership, Corporate Communication & Project Planning

Kifah Banna

Operations Manager

Beirut, Lebanon
"Staying still is the same moving backwards. Keep on upgrading your skills."


Operations, Projects & Management

Areas of Expertise

Management, Customer Service, Team Management, MS Office, Forex, Project Planning, Leadership, Operations & Content Development

Alla Musnicka

Account Manager

Dubai, UAE
"#neverrest "


Managing portfolio of clients

Areas of Expertise

Marketing, Business Development & Project Management

Jad Ismael

Leading Developer

Beirut, Lebanon
"Find a way or make one"


Working with high level companies & celebrities on online projects

Areas of Expertise

WEB Development, SEO & SEM

Sami Charafeddine

Head of Finance & Administration

Beirut, Lebanon
"Things happen for a reason; just need to be at the right place at the right time."


Working with many MNC’s across the GCC region in the industries of Broadcasting, Automotive & Services

Areas of Expertise

Business Analyst, Management Reporting, Budgeting & Consultation Services

Walaa Joumaa

Video Editor

Beirut, Lebanon
"Challenge to be the best!"


Working on Educational Videos

Areas of Expertise

All Adobe Collection, HTML, CSS, JAVA, JQUERY & UNITY3D

Sara Daher

Project Developer

Dubai, UAE
"Don’t count your days, make your days count."


Project Implementation

Areas of Expertise

Project Implementation, Maintaining Relationship with Community Partners, Networking & Copy writing/Journalism.