A More Rewarding Way To Learn

Potential.com's Online Learning Platform provides you with innovative learning content. Acquiring
the skills and qualifications you need to succeed has never been easier.

Our Mission

At Potential, we develop innovative learning solutions to fuel the world's ambition. By merging education and technology, we empower millions of professionals, entrepreneurs and organizations from around the world to perform at their very best.


Our Story

Founded in 2005, Potential began life as a coaching and training consultancy, helping leading international organisations to maximize performance, meet critical business challenges, and position themselves for long-term success.

Realizing the potential of learning on the internet, Potential quickly evolved to become a pioneer in educational technology and a leading destination for online learning across emerging markets.


Since our inception we have been innovating tools and methodologies to deliver the best business performance by our learners. A summary of the innovations include:

Launching coaching services in 2005 as the third pillar of our consulting and training activities to deliver on end to end business objectives. This would make us accountable for the application of learning and go beyond the training KPIs of the day.

Developing the Next Generation Business (NGB) Framework before the financial crises in 2007 to guide businesses to create what Professor Michael Porter later termed as “Shared Value” and look beyond the pure top and bottom lines.

Launching in 2009 our first MOOC (Massive Online Open Courseware) targeting entrepreneurs by providing them with free blended learning programs to help them startup and expand their businesses. The programs reached over 50 countries with hundreds of thousands of beneficiaries In 2012, we started using Educational Content as a Marketing tool for organisations to raise awareness in the public, develop and showcase talent.

These services would be used for Lead Generation or Corporate Social Responsibility (CSR) objectives In 2015, we launched our Education Technology (EdTech) courses that provide efficient and practical learning tracks customised to the input and needs of each of the millions of learners. This is what we believe is the future of learning and builds on the “Flipped Learning” model that was popularised by Khan Academy.

Our Leadership

Meet the executive team

shadi banna

Shadi Banna

"Reach For The Stars"


Monika Papadopoulos
Community Relations Manager

Dubai, UAE
"Impacting individuals can impact societies and can change the world!"


Alla Musnicka
Business Development Manager

San Francisco, USA

Shada Wehbe Social Media Expert & Digital marketing Expert in Lebanon & the middle east

Shada Wehbe
Digital Communications Manager

Beirut, Lebanon
"Opportunities don't happen. You create them"

Project Manager

Diana Haddad
Community Development Coordinator

Dubai, UAE


Lujain Abdel Baki
Web Developer

Beirut, Lebanon
"Knowledge is Power"


Sara Daher
Program Manager

Dubai, UAE


Rawzaba Al Halabi
Marketing Executive

Beirut, Lebanon
"Keep it short! You have 10 seconds, make it count!"

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Some of Our Valued Clients

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