You might have the best product at the best price, but if no one is going to know about it, then you will be out of business soon. You need to launch a marketing campaign that will actually reach the goals you set in your marketing plan.
To launch any marketing campaign think of these 3 steps:
Identify the Target Segment
That has the most to gain from your product or service. The more niche that segment is, the easier it would be to identify the best way to reach them.
Identify your Value proposition
By articulating what makes you different and why that target segment should go out of their way to get hold of your product or service
Have a Call to Action
For the recipients of your campaign. It could be a sign up process, a simple buying process, or a test drive.
These three steps can guide your through any successful marketing campaign.
With today’s online marketing channels, you can ensure that you reach the right audiences effectively and be able to continuously tweak your campaigns for maximum performance.