Have you ever wondered what website traffic quality is? Like most marketers, you obviously would love to see your website traffic increase and ensure quality.
However, even if you have thousands to millions of visitors, how would you know if these visitors are all people? This is where many people get deceived. Many visitors to your site might be bots, but you can never know.
Let’s dive in to find out the top tips you can follow to improve your website’s traffic accuracy.
So, how do you determine your website’s traffic? Here are a few answers to your questions:
Who is visiting your website?
How long are they planning to stick around?
Where is your traffic coming from?
How many visitors are new and returning?
What is the percentage of visitors buying your product or services?
What percentage of your visitors are sharing your content online?
This doesn’t only allow you to understand if traffic is increasing but also if this type of traffic is “real.” The internet can be dangerous since 40% of the total traffic on the internet are bots!
This doesn’t only allow you to identify if the traffic is increasing, but if it’s qualified or not. You can use this type of data to make different marketing decisions.
What kind of marketing decisions are we talking about?
Decisions such as data around traffic sources on where you can decide to invest your budget and time in. Also, you can identify if your organic search traffic is high or not, influencing your decisions on implementing SEO practices.
2. Incorporate fraud risk management
Fraud is moving to the online world. And where does it exist? Where there’s data! Cybercriminals are all around, and getting rid of them isn’t something easy to do. However, fraudsters aren’t targeting customers but most businesses and employers. So, in order to be safe from a bunch of attacks, it’s essential to set up a fraud risk management strategy.
It’s the process of identifying, understanding and responding to any fraudulent risks and activities within the company. So, you need to create a program to help you counterattack internal and external fraud.
Fraud risk management is responsible for reducing corruption within a business, the risk of fraudsters, money laundering activities, and any other possible threats. It manages to see hazards before you do.
Only in 2021, more than 400,000 cases of fraud occurred, which resulted in businesses losing more than two billion pounds!
Before you find out how to get more traffic to your site, you need to identify and understand where your traffic is coming from and how it’s reaching your website. To help clarify some things for you, here are a few sources of web traffic:
Direct Traffic: This includes a quick visit to your website, bookmarks on your page, or even a click through Google, PDFs, etc. You don’t need to increase direct traffic, but it’s important to keep an eye on it, so make sure you regularly identify pages with direct traffic.
Organic traffic (SEO): Traffic from search engines like Google, Bing, Yahoo will all be part of your organic traffic. Organic traffic can only be achieved when you implement the right SEO practices on your website. So, it’s time to check up on your marketing strategies!
Ads: Ads are all over the internet, and we frequently use them to reach a broader audience. Traffic generated through ads and banners are usually through platforms like Google Ads or other sites that offer paid sites.
Paid ads/PPC: Pay-per-click (PPC) is a performance-based ad model that incorporates keyword targeting on platforms and other search engines. It lets you quickly boost traffic and gives you complete control over ad spending and targeting your audience. Paid traffic is never a bad idea, especially when you get started.
Referrals: Referrals are anyone who clicks through from a website that mentions your content on their blog/site/article. These are called “Backlinks” and are one of the most valuable assets you’ll have in generating traffic.
Email marketing: This includes traffic from emails. Whenever someone clicks on a link within an email, this is if the email was appropriately tagged. Email marketing is an excellent alternative to driving traffic, but you must implement the right tactics.
Social media: This is another way you can receive traffic. Each social media channel has different ways of bringing in links, but of course, it’s an excellent way to drive more traffic if you have enough engaged users. One way to do that is by using social media icons that stand out on your website, such as the ones available for free on Flaticon.
4. Consider using third-party tools
Third-party tools can be great when you want to increase your website traffic. Some powerful tools you can consider using are Clearbit services and LeadFeeder for analyzing information.
These services also provide potential buyer contacts and make your sales team much more efficient.
5. Use the right metrics
You can’t get far if you only measure page views and website visits. So, that’s why you need to also pay special attention to your bounce rate, and the average time spent on your website. It’ll show you the quality of your traffic. In short, despite your website’s many visitors, if they lose interest quickly, we have a problem here.
However, bounce rates aren’t the only important metrics you need to consider. Here are some other highly important ones you should keep your eye on:
Conversion rates: You can measure conversion rates using Google Analytics or any other platform you know. You need to know your overall conversion rates. Is it below 1%? Or is it more than 1%? As a rule of thumb, anything below 1% isn’t good, and anything above it is excellent!
Traffic-to-lead ratio: The quality of your visitors is above everything, but the amount of leads you generate is even more important. If you generate one lead from 50 visitors, don’t think that is good, but seek to aim for more leads, even if your amount of visitors isn’t that high. This way, you know the quality of your traffic.
Average pages per session: This counts for the number of pages your visitor saw during a session. The more pages they view, the better it’s for you. Additionally, they might consider subscribing to your list when they view more pages. In fact, according to Databox, the ideal average session is from two to three minutes.
Geography: Not a common way of measuring traffic, but this method should be used if you’re receiving lots of traffic from abroad. Also, the keywords that make you rank are an excellent clear signal of user intent. Of course, not all keywords are the same, and some do better than others, but always check if your website is ranking well.
RPMs: Stands for page revenue per thousands of impressions (RPM), which accounts for how much revenue you make from each visitor. This is usually for those who profit from Google Adsense or any other ad revenue-generating platform. So, see which source generates the most revenue after you find out.
If you take one picture of a flying object, what are the chances of you getting it right compared to taking more photos? The trick here is to get several shots, not only one, because the more shots you have, the more likely you’ll get a better picture. Similar to website traffic, the more traffic you have, the more chances you’ll get of them turning into customers.
Your total number of visitors represents the chances of them becoming potential customers. Think about websites that generate many visitors and are more likely to create additional traffic. This not only helps increase brand awareness but also helps you rank higher in search engines.
Having more visitors creates new opportunities and makes it more common for your audience to engage with you. So, what’s the best you can do? First, you can try to get to know your visitors better, understand them better, and provide personalized services. This way, you are making the experience more fun for them.
You got to learn a lot about website traffic today. Hopefully, it has changed your perception and influenced many uncertain decisions. The online world is broad, so it’s vital to know if your visitors are actual human beings or only a bunch of spam bots.
Take each step we mentioned into consideration and put it into practice. We are sure you’ll do great!