Valentine’s Day is the second busiest holiday spending season after Christmas! Here are some Valentine’s Day Marketing Ideas to help you make the most of this occasion. Let’s spread the love around!!
Depending on the products and services that you offer your customers, you may have the opportunity to overshoot your sales targets in the month of February. Not only people in love go in search of unique gifts that say “I love you” to their special ones, but also savvy business owners like you, can ride the publicity wave.
Marketing in Valentine’s Day can be the perfect opportunity to increase your bottom lines as customer wallets open as wide as their hearts.
But, how can you link your efforts to such a large special event, that people are already concerned about, and get an additional (financial) boost from the buzz?
Here are 5 simple yet effective Valentine’s Day marketing ideas that can help you grab your customers’ attention, their dollars and help drive your businesses up:
Valentine’s Day Marketing Idea 1:
Get closer to your current and potential customers
Conduct a survey aimed at gathering, scrutinizing, and acting upon customers’ comments, reviews, and feedback. In addition, form a focus group from amongst your most loyal customers, and discuss one or more aspects of the customer experience that can be ameliorated. Bear in mind that people will not care about your business until they know how much you care about them!
Valentine’s Day Marketing Idea 2:
Produce and share informative content reflecting the special occasion theme
Make sure all content created and posted across your social media platforms are light, engaging and useful, include promotional information and calls to action, and links the products you are recommending as gifts to your occasion-themed website.
Valentine’s Day Marketing Idea 3:
Make the best use of social media channels on V-Day
Sending out a message through social media is the simplest and cheapest way of linking your brand to a special occasion. On V-Day, find a romantic quote that is congruent with your brand, and posts it as a caption to an image featuring your product or brand name, if appropriate. This will help you stay on top of your customers’ minds. Furthermore, offer discounts to customers who post your occasion-themed hashtag and help you increase your reach! Also, offering deals through text messages can be of great benefit to your business.
Valentine’s Day Marketing Idea 4:
Be nice, and reward your best and loyal customers
Treat your customers with extra care, and get your staff to spread the love. And, as the saying goes, we shall never know all the good that a simple smile can do! Moreover, incorporate gift giving into your corporate culture, and reward your best and loyal customers by adding special gifts or incentives on top of what you normally provide them with.
Valentine’s Day Marketing Idea 5:
Live out Valentine’s Day spirit by giving back
Donate a portion of proceeds from the sales of particular goods or services to a local deserving charity, and spread the word across your website, blog, e-mail newsletters, and social media platforms, so as to show how you positively contribute to your community and thus attract more and more customers. Doing so will ensure that you do good for your community and your business.
Marketers have a field day(s) with promoting their goods and services for Valentine’s Day, putting their unique touch or spin on the marketing activities that they come up with.
Be it via social media, your online presence, print media, or in-store activities, the goals are all the same: Sell, sell, and Sell while maintaining the brand image. With millions of ‘Love Struck’ consumers wanting to please their loved ones, the opportunities are out there for the taking.
Therefore, you need to play the game & try to Cash in on the ‘Spirit of Love’!!!