An elevator pitch is a short summary used to quickly and simply define a product, service, or business and its value proposition; which, if successfully developed and strategically utilized, it can make networking more successful at generating new leads, developing relationships, and advancing business.
So how can you craft a powerful statement that explains who you are, what you do, how you do it, and whom you do it for, in the simplest of terms?
1. In your pitch to an investor, highlight the need in the market, address how your solution answers that need, clearly define the potential of the opportunity, and discuss how you have the capability to make it happen.
2. In your pitch to a prospect, shed light on the benefit your solution provides, show how you have provided that benefit to others in the same line of work, and request to demonstrate how this can be done in a follow-up session.
4. Ensure that your elevator pitch takes no longer than 30-60 seconds, employs a language that everyone understands, uses powerful words, creates a visual image in the listener’s mind, tells a short story, is aimed for a specific audience, and is designed with a specific outcome in mind.
5. Keep your pitch consistent and in line with your overall strategy, but personal in delivery. In other words, make sure it is solid in structure, but fluid by design!
6. Hook your listeners into wanting to hear more from you, and close your elevator pitch with a call for action!
Remember that you only get one chance to make a good first impression! So, pay close attention to what you say and how you say it!