How Gifts Create Customer Loyalty

by Jessica Perkins Published on December 1, 2022

While new customers are always a plus to the growth and profitability of any business, one thing is for sure. Having more customers who’ll always choose you over the competition can help your business transform it into an empire.

And yes, there’s a wide range of ways to attract loyal customers, but gifts come out among the most effective.

Read on for some insight into how gifts can help create customer loyalty in your business.

Why Gifts Are Effective in Promoting Customer Loyalty

One of the best things about gifts is that they make the recipient feel appreciated, valued, and cared for. They are an amazing way to attract attention, promote trust, and enhance interaction. A 2022 study by Sedonso actually found out that 83% of the 1,254 respondents in the survey felt closer to businesses that sent them corporate gifts.

This is not to mention that gifts also prompt customers to tell others about their positive experiences, which can help generate new business.

Ways You Can Use Gifts to Attract and Keep Customer Loyalty

Offer Discounts and Coupons

This is an age-old strategy that marketers use to date for promoting sales and attracting new customers. When utilized properly, however, coupon and discount offers can be as effective as promotional items in building a positive emotional connection between your brand and customers. They are an amazing way to build customer loyalty and can come in many different forms.

For instance, you could set discounts based on the purchases made, the amount spent, or during specific days. You could also offer free coupons to customers for every referral a customer gives you.

Corporate Holiday Gifts and Gift Cards

Nothing quite affects a customer’s spirits more than receiving a personalized, corporate gift or gift card during the holidays. Corporate gifts are an amazing way to show appreciation to customers who’ve purchased goods or services from your business severally throughout the year.

And yes, it can sometimes seem rather financially unsustainable, but you don’t always have to go overboard with expensive gifts. You also do not have to send a gift to each and every customer. Sometimes an email, SMS, or a post on social media with wishes of good tidings could be all you need to keep your customers loyal. As an example, you can send them a nice Christmas image. If you need some inspiration, check out these free Christmas templates.

Set Up a Loyalty Program

Loyalty programs have also been around for quite a while, and they’re still quite effective in improving customer experience and fostering customer loyalty. This is basically an approach that involves letting customers earn reward points for every purchase they make in your business.

For example, a customer could earn 1 point for every $100 spent. Once the points reach a certain threshold, the customer can redeem them to make purchases at your business, pay for gas at a certain gas station, or even have a meal at a specific restaurant.

Gifts for Clients Who Consistently Pay on Time

Do you have that one or perhaps a few customers who are always up to date with their invoice payments? If so, you may want to think of a thoughtful gift for them as those are the kinds of customers that keep the business going.

One way to make such a customer feel appreciated is to get them an elegant bouquet of hypoallergenic business flowers. It could be on a major holiday or a special occasion such as a birthday if you’re lucky enough to have interacted with them at a personal level.

Other equally amazing gifts for such a client may include stationery items like a notebook or diary, a handwritten thank-you note, or even a discount on their next purchase.

Customer loyalty is critically important for any business, big or small. And as we’ve seen above, gifts can be an amazing way to promote customer loyalty while also enhancing brand recognition. This article also highlighted how you can leverage the power of gifts to encourage loyalty from your customers.