The COVID-19 pandemic disrupted businesses around the world, but smart entrepreneurs will use it as an opportunity to evolve and increase sales in their SMEs.
In this post, we will explore some of the ways in which you can increase your small business sales.
But first, let’s shed a light on why your success is important to all of us.
SMEs (Small and Medium Enterprises) are essential to countries around the world. They produce most of the jobs and wealth of countries.
The entrepreneurs and managers that run these small businesses are positive thinkers, quick to innovate and find creative solutions to challenges that they are facing. Something that the world needs a lot of these days.
That’s why governments around the world are scrambling to find ways to support small businesses and SME sector.
COVID-19 has disrupted business as usual and has accelerated change. This is especially true in the area of digitization. As quarantines and lockdowns took place all over the world, people were forced to use online sites and apps to get by.
Businesses that were ready with a good online presence had the most to gain. Most small businesses, unfortunately, weren’t ready and thus got totally disrupted.
As an entrepreneur or business owner, you might have been caught off guard and could be overwhelmed as to how to evolve your small business.
The good thing is that it digitizing your small business has never been easier. You should focus on these two areas to help you make the most of the new economy:
- Digitize the sales process so that you can increase sales and revenue
- Digitize the business operations so that you can reduce costs and increase efficiency
Increase sales and revenue
Let’s start with the most important aspect of a business – that is increasing sales.
Without sales, there is no business.
Assuming that you have a clear idea of which group of people – called target segment – are most likely to buy your product or service, can they easily reach you?
Do you have a website or app that they can order and pay from directly?
If not, do you have a landing page where interested prospects can register their interest?
Some of the essential aspects needed to increase sales in any small business include:
- Have a user-friendly website, app and social media presence that explains your offering
- Have a quick way for browsing users to buy or register their interest to buy
- Be able to launch online marketing campaigns to your target audience with a clear value proposition and a clear call for action
- Being able to quickly engage your customers and ask them for referrals
All the above essential elements could be set up within a week for a few hundred dollars. So there is no excuse for any small business to have these essential sales tools ready.
Whether you run a craft, consulting, coaching, health clinic, design, brokerage, or any service business, the above quick tips can have you ready for the online world.
If you already have some of these elements, now is a good time to evaluate if they are up to date and providing you the benefits.
SME Evolution Program
To support you, we have created a free program, SME Evolution Program, to help you develop your small business action plan. The action plan aims to guide your thinking as to the most important things you need to consider to evolve your business and take it to the next level.
We have focused on the digitization of your business since that’s the most efficient way to increase sales and reduce costs.
So that you don’t only have a plan without the ability to implement it, we have chosen key solutions that are designed to get your plan implemented in a matter of days.
By partnering with various service providers that have experience with offerings tailored to SMEs, we can provide you these solutions in a cost-effective way.
Register for free in the SME evolution program from potential.com and benefit from the resources and solutions to help you increase your sales.
Make use of this opportunity to improve, prepare, and evolve your business. You can help maintain jobs in your community and help in building for a better future.