Marketing Techniques & Strategies All Entrepreneurs Should be Aware of

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Marketing is key when it comes to creating awareness for your company and advertising to your target audience. However, there are several types of marketing techniques and strategies that can be used. Here are a few examples of those techniques and strategies.


Branding, whether personal branding or branding for your business, is the process of creating a unique identity for an entity. All businesses need to create a strong brand identity in order to achieve and maintain success. When creating your brand, you need to have visual aspects like your logo and possibly a motto— and you also need to have the unseen aspects such as:

  • Your core values as a company and individual
  • What you hope to give your customers/clients
  • How you want your customers/clients to interact with your company

Digital Marketing

Digital marketing is any type of marketing that occurs online, and it’s the most common and most effective type of marketing today.

There are several different types of digital marketing strategies, but all of them require you to have a strong online presence— meaning that you must have a company website and at least one social media page.

Affiliate Marketing

This digital marketing strategy allows a company’s customers to take part in advertising while earning money for their efforts.

Usually done on social media, the customer will promote a company’s products and share a special link with his or her followers and earn money whenever someone makes a purchase through their link.

Content Marketing

This is the creation and promotion of meaningful content (e.g., blog posts, infographics, photos, podcasts, videos, etc.) with the intention of creating brand awareness and engaging both current and potential customers.

Once the content is created, it can be shared through social media (social media marketing), promotional emails (email marketing), and on blogs and websites (search engine optimization).

Pay-Per-Click (PPC)

PPC is the process of paying a publisher whenever your ad is clicked. These ads can be placed on blogs, Facebook, Instagram, and other websites, and every time someone clicks on the ad, you pay the publisher.

The notion behind this method is that when your ad is clicked, the person is taken to your website where they’re likely to make a purchase.

Promotional Marketing

Promotional marketing is the process of creating brand awareness and recognition by placing your logo on as many items as possible.

The more people see your company logo, the more likely they are to remember it. Promotional items can be given away as free gifts (with or without purchase), or they can be sold directly to customers for a profit.

For promotional marketing to work best, consider placing your logo on items that relate to your business.

All Businesses/Lifestyle Brands

Almost every type of business can benefit from promotional items such as:

  • Coffee mugs
  • Drawstring bags
  • Hats
  • Keychains
  • Magnets
  • T-shirts
  • Umbrellas

Construction/Mechanic Companies

Companies in this industry may not use promotional marketing, other than having their logo on the company car/truck, but they can benefit from promotional tools, pocket knives, and bumper stickers for marketing purposes.


Businesses that service clients may have better luck giving away promotional items, rather than selling them.

This will still create more brand awareness, which will bring in new clients. Promotional office supplies such as padfolios, pens, rulers, and stress balls are good options.

Nutrition/Wellness Companies

These types of companies have it pretty easy when it comes to promotional items— and these items can be easily sold alongside their main products.

Tumblers, shaker bottles, mini blenders, and aprons are great options for these types of companies.

Traditional Marketing

Tech companies also have it pretty easy when it comes to promotional items.

They can give their clients promotional laptop covers, mouse pads, and/or phone cases free of charge with a certain service.

Tech Companies

Although digital marketing is the most successful form of marketing, traditional marketing still works— especially with small businesses.

For example, a family-owned restaurant in a small town will still benefit from having a strong online presence, but it’s easier and more convenient to actually see print advertisements for those who live in that small town. Examples of print advertisements include:

  • Billboards
  • Fliers
  • Newspapers

Local television and radio ads are also great for these types of businesses.

Remember that not all strategies will work for all businesses— you have to try different ones to determine which ones work best for your company specifically.

The strategy that works best for your business is where you should put more of your marketing efforts.

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