Mother’s Day is one of the busiest spending seasons around the world, where fathers/husbands, sons and daughters go in search of unique gifts that say “I love you” to the special women in their lives. Also, savvy business owners ride the publicity wave and seize the perfect opportunity and come up with Mother’s Day marketing ideas to fill up their coffers as customer wallets open as wide as their hearts.
But, how can business owners link their efforts to such a large event, that people are already concerned about, and get an additional boost from the buzz? That is the question. Five simple yet effective Mother’s Day marketing ideas that can help businesses grab their customers’ attention and get the most out of the occasion:
Mother’s Day marketing idea 1:
Get closer to your current and potential customers
Conduct a survey aimed at gathering, scrutinizing, and acting upon customers’ comments, reviews, and feedback. In addition, form a focus group from amongst your most loyal customers, and discuss one or more aspects of the customer experience that can be improved. Bear in mind that people will not care about your business until they know how much you care about them!
Mother’s Day marketing idea 2:
Produce and share informative content reflecting the special occasion
Make sure all content created and posted across your miscellaneous social media platforms is light, engaging, and useful, includes promotional information and calls to action, and links the products you are recommending as gifts to your occasion-themed website.
Sending out a message through social media is the simplest and cheapest way of linking your brand to a special occasion. On Mother’s Day, find a quote that is relevant to your brand, and post it as a caption to an image featuring your product or brand name, if appropriate. This will help you stay on top of your customers’ minds. Furthermore, offer discounts to customers who post your occasion-themed hashtag and help you increase your reach! Also, offering deals through text messages can be of great benefit to your business.
Mother’s Day marketing idea 4:
Be nice, and reward Moms
Treat your Moms with extra care, and get your staff to spread the love. And, as the saying goes, we shall never know all the good that a simple smile can do! Moreover, incorporate gift giving within your corporate culture, and reward your best customers by adding special gifts or incentives on top of what you normally provide them with.
Mother’s Day marketing idea 5:
Live out the Mother’s Day spirit
Donate a portion of proceeds from the sales of particular goods or services to a local deserving charity, and spread the word across your website, blog, e-mail newsletters, and social media platforms, so as to show how you positively contribute to your community and thus attract more and more customers.
The celebration of Mothers Day is probably the most commercialized holiday in the world. Capitalizing on this via strong marketing campaigns will help to gain greater sales, reach and consumer confidence in your organization’s products and services.