Quality Assurance and How Important It Is In E-commerce
by Elisa WilliamsPublished on February 18, 2019
In modern times, trading and marketing have just gotten to another level. From the old days when customers went all over the place in search of what they needed, to the modern days where they can make their orders at the comfort of their homes. In a nutshell, e-commerce is the way to go. In e-commerce, quality assurance (QA) or in other terms, software quality assurance (SQA) is essential. These are simply policies put in place in the software engineering process. These policies are meant to improve production methods.
Any business needs quality assurance if they need to be competitive in e-commerce platforms. As competition increases, customers do get lots of options to go for. Additionally, a lot of e-commerce stores offer coupons for different kinds of products to make customers visit their stores even more. That means, any mistake regardless of how simple it may seem e.g. slow loading page, may cost a business its customers which may result in losses, eventually.
Quality assurance may help in detecting and correcting some defects in the e-commerce platform that may result in a loss. Below are some of them:
Of all the software issues, a security breach may be deemed the worst. Due to advancement in technology, hackers may access a business’ online store and access sensitive information such as credit card numbers. If that happens, it will be so hard for a customer to trust the company with any confidential information.
Quality assurance may help to pinpoint any such threat to a website and prevent that from happening.
Purchase processes which may be faulty
With current technology, everything is possible. It is quite possible to make an order online. It is just a mere process whereby a customer just needs to take a few steps to make a purchase. If the process is faulty, then it may result in a huge loss since customers may just opt to make a purchase elsewhere if they face any challenge while attempting to make any purchase. Effective Quality Assurance will ensure an effective process where customers will make purchases without much strain.
Search engines which are not effective
Customers need to find their products and with the exact specifications that they desire. This is regardless of whether they are knowledgeable or not. How they do that, remains solely your responsibility as a business. As a business, you need to ensure that you have an effective product that gives customers what they need. At often times, customers will leave any website with poor product filtering. A perfect software quality assurance will take care of this and will make sure that customers do get what they need with the little knowledge they have.
Before you come up with an e-commerce solution as a business, there are issues you need to put into consideration. Bear in mind that your customers will access your services from different countries and from different types of browsers. Compatibility in terms of devices and language is something you need to consider and if possible, perform a test. It is your responsibility to ensure that the web app you use runs in different types of browsers and more importantly in all versions.
Testing all these things is quite possible. All you need is to ensure you cater for major issues. Below are things you need to consider as far as your web page is concerned.
Loading Page Time
Test how quick your pages are loaded as compared to pages of your competitors. To be the safer side, ensure that you test it in all types of browsers.
How does your page appear?
Your page needs to be unique when it comes to all features including titles, images, and prices. Make sure that all of them are displayed correctly.
The major role of coming up with a web app is to make sales. This makes the shopping cart the most important tool on your website. You may lure all sorts of customers to make a purchase but if they are unable to add items they need to their shopping carts, they will be of no good to your business.
We would not underestimate the importance of quality assurance to any business. As a business, you may do all it takes to make sure that you win as many customers as possible. But before you offer those coupons to your loyal customers ask yourself, is everything set right on the e-commerce platform?
In case you are looking for manufacturers from China that you need for your e-commerce store there are companies such as NH Global Partners, who help you hire the best talents. All you need is to know what you need and conduct thorough research.