SMS Marketing is Gaining Popularity – What it Is, Why You Need It

Text messaging has been a popular form of communication ever since the invention of cell phones. In terms of marketing, it’s still one of the most effective communication methods for contacting and engaging leads and customers.

If you’re not currently using SMS marketing to promote your business, it’s high time you considered using the approach. Now, let’s take a closer look at what SMS marketing actually is and why you need it.


What is SMS marketing?

Using Short Message Service for marketing involves sending text messages for promotional purposes.

It’s a type of opt-in marketing that requires people to subscribe, unlike other forms of marketing, such as posting on social media platforms, in which you post content that people can choose to look at.

Most commonly, marketing via text messaging is used to communicate time-sensitive special offers, discounts, updates, and alerts to people who have given consent to receive the messages. You can also send surveys to leads and customers via SMS.

You can obtain leads by using approaches like calls-to-action and lead magnets. Additionally, you can also use sales intelligence tools to gather more information about your leads and customers to help inform your SMS marketing strategies.

Once you have the numbers of customers and leads, you can contact them via SMS and use appropriate marketing strategies to get them interested in your latest communication. In turn, that means you can achieve more sales.

Speaking of leads, check out these reasons why education is the new B2B lead generation tool.

Why do you need to use SMS Marketing?

You should now have a good idea about the basics of SMS marketing. But you should check out this helpful guide to using text messaging in your marketing strategy in order to gain a deeper understanding of “what is sms marketing?

You can take advantage of many benefits by adopting an SMS marketing approach. Here are some of the top reasons why you need to use it.

You Can Personalize Communications to Increase Sales and Build Brand Loyalty

When you post content on your website or on social media platforms for marketing purposes, you can’t tailor it to individual customers.

But when you use SMS for marketing, you have various options for making the communication more personalized to the individual recipients.

For example, you could send out a tailored message about a special promotion on customers’ birthdays.

By personalizing your marketing communications, you can better adapt your communications to the individual needs and wants of customers. In turn, you’ll increase your number of conversions or sales.

You Can Build a Strong Foundation with Your Customers and Make Them Feel Like VIPs

Customers love feeling like VIPs. When you use SMS for communicating with your customers, you can ensure their experiences are positive and personal.

By sending out the right text message at the right time, you can help to make your customers feel more important by showing that you care; as with the example of sending out messages for customers to claim discounts on their birthdays.

When your customers feel like your company cares and they’re getting special treatment, you can build strong customer relationships from the start and enhance brand loyalty and customer satisfaction for years to come.

You Can Easily Track the Results of SMS Marketing Campaigns

A successful marketing campaign isn’t only about getting more people interested in your products, services, and brand. It’s also about gaining data that you can use in your next marketing campaign to enhance sales further, increase brand awareness, and build customer loyalty.

It’s difficult to track the results of some types of marketing campaigns. But when you use an SMS marketing approach, it’s easy to track and analyze results, and then adapt your strategies accordingly to gain greater success.

For instance, by understanding things like click-through rates of a marketing campaign, you can develop better campaigns in the future.


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