Tatawwar Programme now open to the next generation of sustainable leaders to address UN SDGs

Tatawwar, brought to you by HSBC in partnership with Potential.com, is now open to young people around the world, empowering them to turn global challenges into opportunities.

Tatawwar 2023

Tatawwar, which means “to develop” in Arabic, is an interactive digital programme, now open, that provides youth with the tools to turn challenges in their communities into innovation opportunities that address the United Nations’ Sustainable Development Goals (SDGs).

The new edition of Tatawwar introduces a comprehensive and inclusive approach to social entrepreneurship. The programme aims to reach a wider audience opening its doors to young people of all ages from around the world who aspire to learn how to start their own social enterprise. The online practical courses offered cover four main phases: pre-incubation, incubation, acceleration and post-acceleration, which provides a holistic experience that guides students from ideation to the establishment of their social enterprises.

Overall, the Tatawwar programme provides an exciting and innovative platform for young entrepreneurs to create positive social change and become leaders in their communities.

Tatawwar has already benefitted over 15,000 students from over 3,000 schools across the Middle East and North Africa to date, with more than 3,500 social innovative ideas been submitted on the platform. Winners and ambassadors who graduated from the programme have shown remarkable progress, launching social enterprises, raising capital, and even becoming youth advisory board members for major companies.

Tatawwar student building a prototype for his innovative idea

“HSBC is proud to announce the latest Tatawwar launch, a global expansion of our youth social entrepreneurship programme. Through partnering with Potential.com over the past four years, we have delivered a lasting impact on thousands of young people across the MENA region. Tatawwar provides access to tools, knowledge and a pathway for participants to build a more resilient future by shifting their mindset from job seekers to job makers. At HSBC, we believe that youth social entrepreneurs are the agents of positive change, and we are looking forward to continuing our support to the next generations around the world via this programme”, said David Ramos, Acting Head of Sustainability, HSBC Bank Middle East Ltd.

“Through our collaboration with HSBC, we’ve successfully equipped tens of thousands of young minds with essential innovation skills and insights into AI, Web 3.0, and other cutting-edge technologies, positioning them to confidently tackle the uncertainties of a rapidly evolving global landscape. We take great pride in our partnership’s transformative impact on the leaders of tomorrow,” said Shadi Banna, Chief Empowerment Officer, Potential.com.

Registration for the programme is now open on www.tatawwar.com, and all aspiring social innovators are invited to participate. The programme promises to provide students with the necessary tools to turn their innovative ideas into reality and empower them to make a positive change in their communities. Schools, parents, NGOs, and any other partners who would like to participate in empowering the next generation of social innovators are also invited to register via the website.


Tatawwar, HSBC and Potential.com logos


Media enquiries to:

Will Blair | +971585805190| will.blair@hsbc.com

Daria German| +971529033191| daria@potential.com


HSBC in the MENAT region

HSBC is the largest and most widely represented international banking organisation in the Middle East, North Africa and Türkiye (MENAT), with a presence in nine countries across the region: Algeria, Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, Türkiye and the United Arab Emirates. In Saudi Arabia, HSBC is a 31% shareholder of Saudi British Bank (SABB), and a 51% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom. Across MENAT, HSBC had assets of US$71bn as at 31 December 2022.




As an award winning global EdTech social enterprise, Potential.com harnesses the power of AI to collaborate with organizations in driving socio-economic empowerment initiatives, including sustainability, job creation, and entrepreneurship development.

Governments and top-tier brands worldwide trust Potential.com’s groundbreaking AI-powered empowerment SaaS platform to launch tailored programs that aid their citizens and customers in launching start-ups, growing businesses, or advancing their careers.



About Tatawwar

Tatawwar has received numerous prestigious international awards for its contributions to community development and education in 2021 and 2022. The programme won two gold awards at Gulf Sustainability Awards, for Best Learning and Education Programme and Best Community Development, a gold award at International Business Excellence Awards for Most Effective Social Impact and silver for the Team of the Year, silver award at QS-Wharton Reimagine Education Awards for Best Online Programme, a bronze award at the International CSR Excellence Awards for Youth Empowerment, and was shortlisted in Global Good Awards for Educational Excellence and Special Judges Award for Innovation categories.

In the last edition, the first prize was awarded to “Microplastic Water Filter” from Egypt, the second prize was awarded to ‘Recycling of Plastic Waste to Produce building materials” from Bahrain, and the third prize went to “Solar Filter” from Bahrain, to supply millions of people with clean drinking water while saving the environment​.


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