To be successful in business sales is the ability to move the sales pitch from a generic discussion about features and price, to a mutual conversation about providing benefits and delivering value. Making this transition successfully enables sales and marketing professionals to appeal to the individual and his or her business motivations directly, and […]

  Digital marketing is an essential element of a business marketing plan, especially with the increased demand for doing business online. However, how what and where you should implement digital marketing within their overall plan? In order to successfully deliver digital strategies within your plan, you should make sure that it provides your customers with […]

  Communication is a critical characteristic that a leader must possess to ensure business success. Why? Without communication skills, a leader is unable to foster positive engagement, enhance motivation and produce innovative ideas from their employees. When leaders have the inability to communicate effectively, the result often leads to a negative working environment. This, in […]

Problem-solving involves thought and understanding. Although it may appear simple, identifying a problem may be a challenging process. “Problems are only opportunities in work clothes”, says American industrialist Henry Kaiser. According to Concise Oxford Dictionary (1995), a problem is “ doubtful or difficult matter requiring a solution” and “something hard to understand or accomplish or […]

  Many managers become discontented when they hear this word, as it seems to them that in delegation they will lose their authority, their power, and their leadership. Lots of them feel the need to do everything themselves lacking trust in others. Or simply getting irritated by the tempo that others work with which make […]