Financial Planning Tips for Entrepreneurs – Potential.com

Financial Planning Tips for Entrepreneurs – Potential.com

Financial planning is challenging for most individuals. Personal finance is a complex topic due to the multitude of information readily available. As an entrepreneur, this can be even more challenging as you are working to grow a business while also keeping finances on track in your personal life. Being self-employed, you must find the right […]

Continue reading


5 Tips to Help Your Small Business Avoid Cash Flow Issues

5 Tips to Help Your Small Business Avoid Cash Flow Issues

  Understanding cash flow is critical to business success. Cash is the fuel that drives a business, and running out of it will inevitably cause difficulties in continuing business operations. Without sufficient cash flow, you won’t be able to pay employees, meet your financial obligations, and take or create opportunities to grow your business.  The […]

Continue reading


SWOT Analysis – A step by step guide (Updated)

SWOT Analysis – A step by step guide (Updated)

As the Coronavirus (COVID-19) pandemic disrupts the global economy, everyone should conduct a SWOT analysis to help prepare for a new, and hopefully brighter, future. So, what is a SWOT analysis? It’s an efficient tool to determine the strengths, weaknesses, opportunities, and threats that are facing your business. In a SWOT analysis, the strengths and […]

Continue reading


Digital Marketing – The Ultimate 2020 Guide (Updated)

Digital Marketing – The Ultimate 2020 Guide (Updated)

Digital Marketing is becoming complicated but essential especially in the days of working from home and the COVID-19 outbreak. Wouldn’t you agree? That’s why we put together this digital marketing guide. Marketing used to be considered an Art, but nowadays, it’s a more of a Science. If you can master both the Art and Science aspects […]

Continue reading


Market Research – How to do Market Research – Potential.com

Market Research – How to do Market Research – Potential.com

Before taking the plunge into unchartered waters or resolving a problem, without doing market research, wrong decisions can be made that end up harming the success of your business. The purpose of market research is to aid and direct you to making well-calculated business decisions. Market research assists you in reducing uncertainties, investigating opportunities, and ultimately […]

Continue reading


Top 20 Tatawwar Finalists Announced With Online Awards Ceremony

Top 20 Tatawwar Finalists Announced With Online Awards Ceremony

The 20 finalists will now participate in an online acceleration programme and attend an online awards ceremony on May 9th  Tatawwar brought to you by HSBC in partnership with Potential.com is supporting the next generation of social innovators Tatawwar: Building Tomorrow’s Minds, from HSBC and Potential.com, has announced the top 20 projects submitted by students. The […]

Continue reading