An Easy Way to Identify Content Marketing KPIs

An Easy Way to Identify Content Marketing KPIs

  What key performance indicators (KPIs) should you use to track content marketing strategies? This guide offers a simple way to identify content marketing KPIs. As a great content marketer, you should know what content marketing key performance indicators (KPIs) to track. You also need to know how to use the results to optimize your […]

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Increase sales in your small business by going online 

Increase sales in your small business by going online 

The COVID-19 pandemic disrupted businesses around the world, but smart entrepreneurs will use it as an opportunity to evolve and increase sales in their SMEs. In this post, we will explore some of the ways in which you can increase your small business sales. But first, let’s shed a light on why your success is important […]

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Financial Planning Tips for Entrepreneurs – Potential.com

Financial Planning Tips for Entrepreneurs – Potential.com

Financial planning is challenging for most individuals. Personal finance is a complex topic due to the multitude of information readily available. As an entrepreneur, this can be even more challenging as you are working to grow a business while also keeping finances on track in your personal life. Being self-employed, you must find the right […]

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5 Tips to Help Your Small Business Avoid Cash Flow Issues

5 Tips to Help Your Small Business Avoid Cash Flow Issues

  Understanding cash flow is critical to business success. Cash is the fuel that drives a business, and running out of it will inevitably cause difficulties in continuing business operations. Without sufficient cash flow, you won’t be able to pay employees, meet your financial obligations, and take or create opportunities to grow your business.  The […]

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SWOT Analysis – A step by step guide (Updated)

SWOT Analysis – A step by step guide (Updated)

As the Coronavirus (COVID-19) pandemic disrupts the global economy, everyone should conduct a SWOT analysis to help prepare for a new, and hopefully brighter, future. So, what is a SWOT analysis? It’s an efficient tool to determine the strengths, weaknesses, opportunities, and threats that are facing your business. In a SWOT analysis, the strengths and […]

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