Today’s international market calls for international action. Yet, the U.S. Department of Commerce (DOC) reports that less than 10 percent of American companies in the manufacturing and service sector engage in global trade. But, whether you like or not, you are perhaps already competing with foreign-owned businesses in your local markets. With that in […]
“Candidate experience” is a new term to many but it is among the most important considerations that an employer must have in order to protect their brand image and reputation. Recruiters and marketers, alike, are all in agreement that recruitment processes must be handled with great care in this era of a constant flow […]
Gaining confidence in workplace can be difficult, particularly when you’re just getting acclimated to a new job. New co-workers, new expectations, and a new position, who wouldn’t be intimidated by this? Even if you have been at your job for some time, there are still several reasons you might not be too confident. Whether […]
A product or service that gets glowing reviews will have better chances of attracting customers via the internet. This is due to a behavioural effect known as Social Proof. However, users are increasingly aware of how to identify genuine and authentic reviews. Trust is essential. This means that how you show them matters. Explore […]
Knowing your customers is essential to any business. However, only a few excel in truly understanding what their customer base wants. Luckily, customer data analysis can help to uncover a detailed view of a (potential) buyers by their online behavior. So, let’s see what goes into the process of customer tracking and why you […]
There are numerous examples of customer experiences going wrong. From unsatisfied in-store visits to unmet delivery timeframes for products purchased online, businesses run the gauntlet when faced with earning a consumer’s business and loyalty. One little exchange can set a bad customer experience in motion, which, thanks to social media, can go global in […]
Videos are great for the dissemination of information and demos on the internet. Another thing why videos thrive so much is from a scientific point of view. Your brain simply loves it! Seven out of ten of the human body’s sensory receptors are in the eyes and one half of the human brain is devoted […]
Taking your small business to the international markets can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world. That is not to mean that you should limit your market to your local population. Technological advancements, as well as the emergence of social media, have […]
This week we awarded the winners of Potential.com‘s 2018 women entrepreneurship program – Hadafi at the TiE summit in Dubai. Over the coming weeks, we will be extensively supporting these talented ladies from across the Arab countries in scaling up their social ventures. Hadafi is a free women entrepreneurship program empowered by Potential.com. The program […]
In modern times, trading and marketing have just gotten to another level. From the old days when customers went all over the place in search of what they needed, to the modern days where they can make their orders at the comfort of their homes. In a nutshell, e-commerce is the way to go. In […]