Digital marketing is an essential element of a business marketing plan, especially with the increased demand for doing business online. However, how what and where you should implement digital marketing within their overall plan? In order to successfully deliver digital strategies within your plan, you should make sure that it provides your customers with […]
Through all the situations and hardships that you go through at work, how is it possible to maintain your humanness and remain focused on the big picture to achieve success without letting small details distract you? The answer lies in leading yourself first in all professional and personal relationships and by acquiring a set […]
Are you the greatest leader of your ship? Can you lead your business, no matter how small it is, to the safe shore in a well-designed, operative way? With the right use of leadership styles, it is guaranteed that you, your team and your SME will reach a pioneering position in the world of […]
Communication is a critical characteristic that a leader must possess to ensure business success. Why? Without communication skills, a leader is unable to foster positive engagement, enhance motivation and produce innovative ideas from their employees. When leaders have the inability to communicate effectively, the result often leads to a negative working environment. This, in […]
Emotions and pressure come hand in hand with the working environment. This is especially seen in smaller business operations given the lower amount of resources and higher expectations. Emotional levels vary across individuals; many of which are unable to control them effectively. Pressure is also a given in companies. Employees should complete and […]
“Branding is the process of creating a unique name and image for a product and service in the consumer’s mind”*. Small and Medium Enterprises (SME’s) usually ignore the importance of branding because they are mostly too overwhelmed by the idea of creating a unique brand, as well as the costs involved in generating the […]
Adopting a health program in the workplace is not only beneficial for employees, but also for the employer. The program creates a more dynamic, effective and efficient working culture and environment. Individuals spend more than 50% of their time at the workplace and therefore delivering a wellness program in the workplace is important as it […]
The need to incorporate health and wellness in organizations is becoming distinctly important. Over the past decade, individuals are working more, are less active, are more stressed, are gaining excess weight, and are at risk for diseases and chronic illnesses. Not only has this effect led to unhealthy lifestyle habits, but has also affected […]
Problem-solving involves thought and understanding. Although it may appear simple, identifying a problem may be a challenging process. “Problems are only opportunities in work clothes”, says American industrialist Henry Kaiser. According to Concise Oxford Dictionary (1995), a problem is “ doubtful or difficult matter requiring a solution” and “something hard to understand or accomplish or […]
A strategy is an important and crucial pillar of an organization’s culture in today’s global and dynamic environment. The purpose of the strategy is to identify clear goals that develop, enhance and improve the overall health of an organization and its resources. In order to further strengthen an organization’s strategy, one must be able […]