Innovative Examples of Social Proof

Innovative Examples of Social Proof

  A product or service that gets glowing reviews will have better chances of attracting customers via the internet. This is due to a behavioural effect known as Social Proof. However, users are increasingly aware of how to identify genuine and authentic reviews. Trust is essential. This means that how you show them matters. Explore […]

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Why Customer Data Analysis Is Important for Your Business

Why Customer Data Analysis Is Important for Your Business

  Knowing your customers is essential to any business. However, only a few excel in truly understanding what their customer base wants. Luckily, customer data analysis can help to uncover a detailed view of a (potential) buyers by their online behavior. So, let’s see what goes into the process of customer tracking and why you […]

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How Businesses can Improve Customer Experiences

How Businesses can Improve Customer Experiences

  There are numerous examples of customer experiences going wrong. From unsatisfied in-store visits to unmet delivery timeframes for products purchased online, businesses run the gauntlet when faced with earning a consumer’s business and loyalty. One little exchange can set a bad customer experience in motion, which, thanks to social media, can go global in […]

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Video marketing: Benefits, Challenges, Best Practice

Video marketing: Benefits, Challenges, Best Practice

Videos are great for the dissemination of information and demos on the internet. Another thing why videos thrive so much is from a scientific point of view. Your brain simply loves it! Seven out of ten of the human body’s sensory receptors are in the eyes and one half of the human brain is devoted […]

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Strategies to Help Your Business Boom in International Markets

Strategies to Help Your Business Boom in International Markets

Taking your small business to the international markets can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world. That is not to mean that you should limit your market to your local population. Technological advancements, as well as the emergence of social media, have […]

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Hadafi Women Entrepreneurship Program – Season 2018

Hadafi Women Entrepreneurship Program – Season 2018

This week we awarded the winners of Potential.com‘s 2018 women entrepreneurship program – Hadafi at the TiE summit in Dubai. Over the coming weeks, we will be extensively supporting these talented ladies from across the Arab countries in scaling up their social ventures. Hadafi is a free women entrepreneurship program empowered by Potential.com. The program […]

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Empowerment Programs By Potential.com – 2018 Highlights

Empowerment Programs By Potential.com – 2018 Highlights

Founded in 2005, Potential.com began life as a coaching and training consultancy, helping leading international organizations to maximize performance, meet critical business challenges, and position themselves for long-term success. Realizing the potential of learning on the internet, Potential.com quickly evolved to become a pioneer in educational technology and a leading destination for online learning across […]

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