What is a Call Center? Here’s what you need to know (Updated) – Potential.com

What is a Call Center? Here’s what you need to know (Updated) – Potential.com

Millions of companies around the world rely on a call center operation to answer customer calls or to sell to customers. After the COVID-19 outbreak reduced our face to face interactions, Call Centers and Contact Centers became even more important. Customer calls have risen during the pandemic. Also, Call Centers provide many job opportunities and […]

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Project Management: Ultimate guide to successful projects (Updated) – Potential.com

Project Management: Ultimate guide to successful projects (Updated) – Potential.com

Everyone is involved in initiating and managing projects, from planning your next vacation to launching a new product in your business. We believe that project management skills are fundamental and should thus be taught to everyone starting from the school years. Project managers delivered a 25% decrease in failed projects – according to the State […]

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Digital Marketing for Business – The Ultimate Guide to get more Leads and Sales (Updated) – Potential.com

Digital Marketing for Business – The Ultimate Guide to get more Leads and Sales (Updated) – Potential.com

Digital Marketing is even more essential given that the COVID-19 pandemic has sped up the pace of digitalization. Wouldn’t you agree? Consumers are now, more than ever, digitally connected. Businesses that can market their products and services digitally would be rewarded with more sales. 45% of consumers say they’re using their mobile phone more as a shopping […]

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Tatawwar 2020 / 2021 puts the spotlight on high school students as the next social innovators

Tatawwar 2020 / 2021 puts the spotlight on high school students as the next social innovators

Tatawwar, brought to you by HSBC in partnership with Potential.com, brings together students, teachers, and government bodies to create a better future.   HSBC and Potential.com have today launched the third edition of its future skills flagship programme, Tatawwar: Building Tomorrow’s Minds, for students across the UAE, Egypt, Oman, Kuwait, Bahrain, Qatar, and Algeria.   […]

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What is Cyberpreneurship and Why is it Important for Entrepreneurs

What is Cyberpreneurship and Why is it Important for Entrepreneurs

The digital age helped revolutionize the business landscape, giving rise to virtual businesses that operate purely online. The primary drivers in this new front are Cyberpreneurs – entrepreneurs who leverage the speed and power of the internet to do business. What is Cyberpreneurship, and why does it matter in today’s economic landscape? This article aims […]

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