The COVID-19 pandemic has made it necessary for almost all businesses to migrate online to survive. With physical stores shutting down and people heading online to shop, you’re missing out on a lot if you’re not going online. But even once you go online, it’s a slow, uphill battle to get to your customers and […]
What key performance indicators (KPIs) should you use to track content marketing strategies? This guide offers a simple way to identify content marketing KPIs. As a great content marketer, you should know what content marketing key performance indicators (KPIs) to track. You also need to know how to use the results to optimize your […]
The COVID-19 pandemic disrupted businesses around the world, but smart entrepreneurs will use it as an opportunity to evolve and increase sales in their SMEs. In this post, we will explore some of the ways in which you can increase your small business sales. But first, let’s shed a light on why your success is important […]
The COVID-19 outbreak disrupted business as we know, but smart SMEs will digitize and use it as an opportunity to evolve and thrive. SMEs (Small and Medium Enterprises) are essential to economies around the world. These small businesses and startups produce most of the jobs and wealth of countries in which they operate. […]
E-commerce fraud and fake products are rampant. Online shopping and the anonymity of the internet is partly why this is the case. Read on for details and solutions. E-commerce sales could make at least $600 billion by the end of this year. Unfortunately, where there is gold, there is bound to be “looting”. […]
The COVID-19 pandemic has been devastating for a lot of businesses. Many that depend on foot traffic have had to shut down. Many will lack the resources to restart when it’s finally safe for normal service to resume. Others have struggled to handle the move to remote working. This has led to a huge […]
Tatawwar brought to you by HSBC in partnership with Potential.com is supporting the next generation of social innovators Dubai, UAE, 17 May 2020: Tatawwar: Building Tomorrow’s Minds, from HSBC and Potential.com, have announced the winners of the 2019 / 2020 programme rollout at a live-streamed final awards event. The first prize was awarded […]
Financial planning is challenging for most individuals. Personal finance is a complex topic due to the multitude of information readily available. As an entrepreneur, this can be even more challenging as you are working to grow a business while also keeping finances on track in your personal life. Being self-employed, you must find the right […]
Understanding cash flow is critical to business success. Cash is the fuel that drives a business, and running out of it will inevitably cause difficulties in continuing business operations. Without sufficient cash flow, you won’t be able to pay employees, meet your financial obligations, and take or create opportunities to grow your business. The […]
As the Coronavirus (COVID-19) pandemic disrupts the global economy, everyone should conduct a SWOT analysis to help prepare for a new, and hopefully brighter, future. So, what is a SWOT analysis? It’s an efficient tool to determine the strengths, weaknesses, opportunities, and threats that are facing your business. In a SWOT analysis, the strengths and […]