We’ve all heard of FOMO, or the fear of missing out. (If not, you’re seriously missing out!) It’s all around us — when we check Instagram and feel left out, when we scroll through Facebook and feel jealous, or even when someone tells us about something that we wish we had been a part […]

  It’s hard enough to run a business while balancing small day to day tasks, managing employees, and maintaining organization. When adding remote employees into the mix, it’s easy to lose track of the work that is being done for your company. While office technology does exist to simplify many of these tasks, if your […]

Unless you’re sitting at your desk in an office, chances are you’re using a mobile device to read this article and anything else you do online today. That’s because mobile devices now account for up to 2 out of every 3 minutes spent online, and trends suggest that the number will continue to grow. So […]

  Today’s international market calls for international action. Yet, the U.S. Department of Commerce (DOC) reports that less than 10 percent of American companies in the manufacturing and service sector engage in global trade. But, whether you like or not, you are perhaps already competing with foreign-owned businesses in your local markets. With that in […]

  “Candidate experience” is a new term to many but it is among the most important considerations that an employer must have in order to protect their brand image and reputation. Recruiters and marketers, alike, are all in agreement that recruitment processes must be handled with great care in this era of a constant flow […]

  Gaining confidence in workplace can be difficult, particularly when you’re just getting acclimated to a new job. New co-workers, new expectations, and a new position, who wouldn’t be intimidated by this? Even if you have been at your job for some time, there are still several reasons you might not be too confident. Whether […]

  A product or service that gets glowing reviews will have better chances of attracting customers via the internet. This is due to a behavioural effect known as Social Proof. However, users are increasingly aware of how to identify genuine and authentic reviews. Trust is essential. This means that how you show them matters. Explore […]

  Knowing your customers is essential to any business. However, only a few excel in truly understanding what their customer base wants. Luckily, customer data analysis can help to uncover a detailed view of a (potential) buyers by their online behavior. So, let’s see what goes into the process of customer tracking and why you […]

  There are numerous examples of customer experiences going wrong. From unsatisfied in-store visits to unmet delivery timeframes for products purchased online, businesses run the gauntlet when faced with earning a consumer’s business and loyalty. One little exchange can set a bad customer experience in motion, which, thanks to social media, can go global in […]

Videos are great for the dissemination of information and demos on the internet. Another thing why videos thrive so much is from a scientific point of view. Your brain simply loves it! Seven out of ten of the human body’s sensory receptors are in the eyes and one half of the human brain is devoted […]