What is VoIP, and What Does it Mean for Your Business?

What is VoIP, and What Does it Mean for Your Business?

  It’s hard enough to run a business while balancing small day to day tasks, managing employees, and maintaining organization. When adding remote employees into the mix, it’s easy to lose track of the work that is being done for your company. While office technology does exist to simplify many of these tasks, if your […]

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Innovative Examples of Social Proof

Innovative Examples of Social Proof

  A product or service that gets glowing reviews will have better chances of attracting customers via the internet. This is due to a behavioural effect known as Social Proof. However, users are increasingly aware of how to identify genuine and authentic reviews. Trust is essential. This means that how you show them matters. Explore […]

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Why Customer Data Analysis Is Important for Your Business

Why Customer Data Analysis Is Important for Your Business

  Knowing your customers is essential to any business. However, only a few excel in truly understanding what their customer base wants. Luckily, customer data analysis can help to uncover a detailed view of a (potential) buyers by their online behavior. So, let’s see what goes into the process of customer tracking and why you […]

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How Businesses can Improve Customer Experiences

How Businesses can Improve Customer Experiences

  There are numerous examples of customer experiences going wrong. From unsatisfied in-store visits to unmet delivery timeframes for products purchased online, businesses run the gauntlet when faced with earning a consumer’s business and loyalty. One little exchange can set a bad customer experience in motion, which, thanks to social media, can go global in […]

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Video marketing: Benefits, Challenges, Best Practice

Video marketing: Benefits, Challenges, Best Practice

Videos are great for the dissemination of information and demos on the internet. Another thing why videos thrive so much is from a scientific point of view. Your brain simply loves it! Seven out of ten of the human body’s sensory receptors are in the eyes and one half of the human brain is devoted […]

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