Introduction to Digital Marketing

Introduction to Digital Marketing

  Digital marketing is an essential element of a business marketing plan, especially with the increased demand for doing business online. However, how what and where you should implement digital marketing within their overall plan? In order to successfully deliver digital strategies within your plan, you should make sure that it provides your customers with […]

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6 Communication Skills that an Effective Leader should exhibit

6 Communication Skills that an Effective Leader should exhibit

  Communication is a critical characteristic that a leader must possess to ensure business success. Why? Without communication skills, a leader is unable to foster positive engagement, enhance motivation and produce innovative ideas from their employees. When leaders have the inability to communicate effectively, the result often leads to a negative working environment. This, in […]

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Six Steps to Develop an Effective Problem-Solving Process

Six Steps to Develop an Effective Problem-Solving Process

    “Problems are only opportunities in work clothes”, says American industrialist Henry Kaiser. According to Concise Oxford Dictionary (1995), a problem is “ doubtful or difficult matter requiring a solution” and “something hard to understand or accomplish or deal with.” Such situations are at the center of what many people do at work every […]

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7 Key Tips to Develop Strategic Thinking in Your Organization

7 Key Tips to Develop Strategic Thinking in Your Organization

  A strategy is an important and crucial pillar of an organization’s culture in today’s global and dynamic environment. The purpose of the strategy is to identify clear goals that develop, enhance and improve the overall health of an organization and its resources. In order to further strengthen an organization’s strategy, one must be able […]

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