When you sponsor training and development programs, it can be one of the most effective and successful ways of marketing your business. You can reach a targeted, professional group of potential customers. Sponsoring a development course can also deliver high-quality leads, high-value clients, and one of the best returns you’re likely to achieve for any […]
Category Archives: Sales
To be successful in business sales is the ability to move the sales pitch from a generic discussion about features and price, to a mutual conversation about providing benefits and delivering value. Making this transition successfully enables sales and marketing professionals to appeal to the individual and his or her business motivations directly, and […]
Sales professionals are continuously challenged to uncover the client needs so that they can offer them the best solution to those needs. This process can be quite daunting and inefficient, as sometimes the clients don’t know what they really need and as such need guidance. After opening a meeting and setting an agenda, then next […]